Promotion: Appoint a PR Volunteer for Your Team or Physical Education Program
Promotion: Appoint a PR Volunteer for Your Team or Physical Education Program

Promotion: Appoint a PR Volunteer for Your Team or Physical Education Program

Pat Aitken

You'd love to get more publicity for your team — both within the school and in the local media.  However, between your teaching, administrative work and coaching, there never seems to be enough time to make announcements and contact local news outlets.

Solution to PR Problems
Fortunately, there is a solution: ask a student or parent to become your public relations person.

You could recruit an English student with aspirations in journalism. Or you might work with an English teacher to make the PR job an independent study project. A student working on the school newspaper might be interested.  Or it could be a parent who'd like to see the team get better coverage and perhaps even attract some scholarship offers.

Perhaps the ideal solution is to make PR and publicity the responsibility of your team manager. After all, your manager attends every game and instantly knows all your team and individual stats.

A benefit for managers taking on this responsibility is that doing PR work should increase their profile and standing among your players.

References:
1. Richard Irwin, William Sutton, Larry McCarthy, Sport Promotion and Sales Management, 2nd Edition, Human Kinetics, 2008.
2. Jim Walker, “Soccer public relations.” Texas Coach, Sept. 1988.


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