Tips
of the Week Newsletter
from
PE Digest.com
&
PE Update.com
Editor's Note
It
has been a while since we've published, but you'll now be receiving the
Tips of the Week Newsletter, well...every week. As I'm sure you'll have
notices, our format has improved. And we'll be providing information
that should be extremely relevant to practicing PE teachers and
coaches.
That will include a listing of our
newest article
additions, useful free videos and resources from the web, my article
pick of the week from the PE Update website, answers to common issues
and problems, and the latest postings from the PE Update Blog.
It will be timely
fun, interesting and useful. We hope you enjoy it!!
Here's
a good YouTube video, called NBA TNT Fundamentals, with Carlos Boozer
on Post Moves. Hosted by Carlos Boozer of the Utah, Jazz.
A
good overview of basketball post play. It will give you an appreciation
for what the big boys are doing in the paint. Includes some
good
examples of offensive moves. It also illustrates methods to gain
position on the low and high post, including the V-cut, swim move, and
fake screen.
//www.youtube.com/watch?v=mcSoL9iCM90
You can also use sidebars for 2 to 4 paragraph "mini-features." For
example:
- Case studies and profiles
Use sidebars for short "mini-stories" that provide examples and
reinforce your white paper's recommendations. These gain impact to the
extent your prospects can identify with the problems and the steps
taken to overcome them.
- Interviews.
Ask the leading experts in your field for their opinions on topics like
the challenges and trends prospects should know about. Their comments
will enhance your white paper's credibility.
Issues or Problems
Visuals communicate at a glance, and
are more noticeable and easier to remember than words. Options include:
- Photographs.
Whenever possible, add photos of the individuals you're quoting or
profiling. Photos add specificity to your white papers.
- Charts and graphs.
Translate comparisons and trends into charts and graphs, which
communicate far more effectively.
- Illustrations.
Illustrations, like cycles, make it easy to communicate sequence.
Pull-quotes make it easy to add visual
interest and reinforce important points.
To create a pull-quote, locate the
sentence, or quotation, that best summarizes the most important point
covered on the page.
Use pull-quotes for sidebars on pages
where lists or visuals are not appropriate.
Well,
I'm very new to blogging and we're just getting our blog up and
running. Not unlike my nose, which often blogs up in the winter-time is
just beginning to run as well.
But, check out this weeks snippet on turning athletes with tailback and
quarterback physiques into linebackers.
For more information
White paper marketing success begins
with choosing the right title.
For help choosing white paper topics,
refer to my Content
Catalyst. My Content Catalyst contains over
400 topic ideas for white papers introducing new products and services,
or new technologies.
In addition, click here
to find out how mind mapping can help you to write white papers. Or, to
view the map I used to plan and write this newsletter, click here.
E-mail me,
or call 603-742-9673, for more white paper copywriting, design, and
marketing assistance.
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