It can be difficult to develop a cross-country team because it's a “satisfaction” sport, versus a fun sport. Let's face it, it takes time to develop an enjoyment for racing through mud, rain and cold and for the physical discomfort that long distance running involves.
Since it's an acquired taste, your best chance for developing a strong program is to give a large number of students a gradual, non-threatening exposure to the sport.
Two-Tiered Team
So why not establish a second tier within your cross-country team: fun-runners, in addition to your regular competitive athletes.
At the start of the year, advertise for students who enjoy jogging and would like to jog with others. Instruct them to come out to your first cross-country running meeting.
In this meeting, explain that everyone will start the year as a recreational jogger, and that those who wish to compete must declare their intentions to you. Recreational runners will also receive coaching, but their running will be strictly for fun and fitness. If and when they decide they'd like to become competitive, they are welcome to join the varsity group.
Advantages
This strategy has several advantages.
Example
A coach at a school in Orange County, California tried this strategy after suffering from low numbers in his XC team. After only two years his program grew to more than 70 boys and 80 girls, the largest team in the school, and they became strong divisional contenders both years.
References:
1. Idea from Edward Derse and Skip Stolley, AAF/CIF Cross Country Coaching Manual, Amateur Athletic Foundation, 1994.
2. Jeff Galloway, Cross-Country Running anbd Racing, Meyer & Meyer Fachverlag und Buchhandel GmbH; Original edition, 2010.
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